Tracey Emin, Sarah Lucas
Two of the most eminent members of the YBA movement, Sarah Lucas and Tracey Emin were in need of presenting their works outside the limitations of typical gallery format in the early ‘90s. Thus, they opened The Shop as a six-month project to promote their then emerging careers and offer a hang-out spot for their friends. In this east London ground floor space that used to host a doctor’s office, the duo sold printed T-shirts that read slogans like “I’m so fucky” or “She’s kebab”, rabbits made out of cigarette packs, and mugs. The Shop closed on Emin’s thirtieth birthday with a special party titled Fuckin’ Fantastic at 30 and Just About Old Enough to do Whatever She Wants.